I don't think I saw it on TV. I think I tripped across it by accident several years ago.
Being stuck in the mud will make an impression on many levels.
Looks like those guys are parked and not yet stuck.
Beach patrol, police, emergency, surf fishing, beach vehicle permit holders, occasionally to routinely get stuck in sand, dry sand by the dunes to wet sand by the water's edges. North Carolina Outer Banks is a hot spot of beach stuck. Brigantine, New Jersey has a vehicle access beach and someone there publishes a calendar with a stuck vehicle for each month.